‘I love you guys’
There’s a special moment in the movie “Hoosiers,” where Coach Norman Dale (Gene Hackman) huddles with his players just before the state championship game.
He takes a brief moment, looks them in the eyes, and says: “I love you guys.”
It’s a quiet moment. No blaring trumpets. No whirling action. Just a few seconds that bring another, higher level of meaning to the relationship between the coach and his players.
And … that’s how I feel about all of you who work at community newspapers.
Many of my happiest
moments during my quarter-century as a consultant are those
And it’s because of you. Who you are. What you believe in. What you do.
YOU’RE COMMITTED to your community. You want to see your town do well. You’re ready to defend it when it’s threatened, by policies, by poor planning, by people who would tear it apart to advance their own agendas or promote their own profit.
YOU BELIEVE in something bigger than yourselves. God … yes. Church … yes. Community … yes. Schools … yes. Sports … yes. All of those. But you also believe in the people and the spirit of those you serve with your reporting and advertising efforts.
YOU WORK HARD. “Work ethic” is a phrase that doesn’t apply for you because you are so far beyond that in your dedication and your efforts. You’re often the first one in and the last one out. And you’d be happy to stay even longer and work even harder if it means putting out a better paper.
LEARNERS. You’re eager to know whether there’s
a better/faster way of doing what you do. You want to publish a better
product. You’re always on the alert for methods that will help
you do that, and you’re ready to spend the time, money and effort
WANT A FREE evaluation of your newspaper’s design? Just contact Ed: email@example.com | (803) 327-3322.
THIS COLUMN has been helpful, you might be interested in Ed’s
books: “Henninger on Design” and “101 Henninger Helpful
Hints.” With the help of Ed’s books, you’ll immediately
have a better idea how to design for your readers. Find out more about
“Henninger on Design” and “101 Henninger Helpful Hints”
by visiting Ed’s website: www.henningerconsulting.com.
© Copyright 1998-2016 New England Newspaper and Press Association. All rights reserved.