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Brown’s
winning campaign
for U.S. Senate includes
NENPA display ad service
By Jennifer
Skala
Bulletin Correspondent
This winter, many Massachusetts residents became familiar
with Scott Brown and his trusty pickup truck because of Brown’s
television advertisements in his successful campaign for the U.S. Senate.
But newspaper readers throughout Massachusetts got a
closer look at Brown thanks to a prominent print advertising campaign
that used services from the New England Newspaper and Press Association.
On Jan. 17 and 18,
Brown’s campaign ran a full-page, full-color advertisement in
23 Massachusetts dailies, coordinated at no additional cost through
NENPA’s display advertising service. The “Open Letter to
the People of Massachusetts” ad appeared in dailies across Massachusetts
in the two days before the special election Jan. 19 to fill the seat
left vacant by the death of Sen. Edward M. Kennedy, a Democrat. Brown,
a Republican state senator in Massachusetts, won the U.S. Senate election
with 51.9 percent of the vote. MORE
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