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Cotter
named NENPA’s
new executive director
The New England
Newspaper and Press Association, the trade group comprising 460 daily
and weekly newspapers across six states, has announced the hiring of
its first executive director: a 30-year newspaper veteran with nationwide
experience in advertising, circulation, strategic planning, and consulting
to the newspaper industry.
Dan Cotter began
his duties March 8 at NENPA’s offices on the Northeastern University
campus in Dedham, Mass. He succeeds Morley Piper and Brenda Reed, who
had each led their respective news associations before the two groups
merged last summer to form NENPA.
Reed had also continued
as interim head of NENPA for eight months while NENPA searched for a
leader of the new, combined organization. That wide-ranging search led
NENPA to select Cotter, who most recently served for almost 10 years
as the head of one of the newspaper industry’s top research and
consulting firms. As chief operating officer of Sharon, Mass.-based
Urban and Associates, Cotter worked with a wide range of newspapers
throughout the United States, Canada and Latin America, helping them
to develop strategies for increasing audience and advertising market
share. MORE
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