Matchbin’s Business Directory –
Make your online Yellow Pages State-of-the-Art

Matchbin’s Business Directory Version 3.0 software provides community newspapers the ability to connect their readers and advertisers in a new, engaging way. This in turn allows you to offer your clients a more complete advertising solution. More value for the advertiser = more money to your newspaper’s bottom line; and remember, this is all being made possible by the huge ebb of printed directory business going online.

Read material below to see how you can increase your newspaper’s revenue while offering your clients additional advertising exposure including:
—Complete Business Profile
—Text/Email
—Photo, Video and Slideshow Galleries
—Web Site Links
—Customer Reviews
—Blogs
—Coupons
—And More!

Please contact NENPA to schedule an online demonstration.

Find out how you too can put new dollars on your newspaper’s bottom line!!

Linda Conway 781-320-8056 or L.Conway@nenpa.com

NENPA/Matchbin Partner on Business Directory Platform

NENPA, working with Matchbin, a technology company specializing in the development of online community marketplaces for small to medium sized publications, is able to offer you an Online Business Directory product at a discounted annual rate. This is an excellent opportunity for your paper to increase revenue! For those newspapers that already have a digital business directory, Matchbin’s Version 3.0 Business Directory software and database offer features and technology enhancements required to compete in today’s competitive market place.

As a NENPA member you have the opportunity to participate in the dynamic Web-based revenue-generating platform that can be used by your newspaper to connect consumers to business and services providers. This program brings together and leverages your newspaper’s brand and marketing assets to grow audience and revenue across your print and online publications.

Version 3.0 Business Directory

Matchbin is pleased to announce the latest release of their online business directory platform, Version 3.0. In this version, both the user and advertiser experience have been enhanced with new features and stylings. Businesses with upgraded listings are now featured in sub-category pods which rotate through to provide each business with additional exposure to new customers. Businesses also have the ability purchase online Business Videos where they can create their own commercials, adding yet another medium to a complete advertising solution.

Full Suite of Solutions

Along with the already powerful Silver and Gold business Directory upgrades, Matchbin now provides the local business owner with a great new way to get the word out about their business. The above screenshot shows a sample of Matchbin’s new Platinum Microsite. Now the business owner can have a multipage website, attach it to a unique URL of their choice to help with SEO, and post all kinds of content for their customers to find out everything they need to know about their business and how to find it.

Features include:
• Header – space is provided to upload a logo or image that best represents your business
• Complete Business Profile – with contact information, hours of operation, accompanied by Google Map and driving directions, and categorization to fill out attributes which help users pin-point your business
• Text/Email – allow users to send text or email messages of your business info to themselves
• Web Site Links – Provide unlimited links to the sites and pages of your choice.
• Multimedia Gallery – Advertisers can showcase videos, slideshows, pictures, pdf or other documents very easily
• Reviews – allow customers to rate their experience with your business
• Testimonials – Allows businesses to post testimonials from satisfied clients who have used your products or services giving potential customers unique insight into what to expect from your company.
• Blogs – Write and maintain current information about your business or industry to keep your customers up to date
• Coupons and Specials- Upload images and input text for coupons and highlight special deals

With this dynamic new upgrade of their already cutting edge technology, Matchbin now delivers you, the local community newspaper, a very powerful tool to provide your clients with a complete advertising solution. With this online business directory platform, you too will now be able to capture a piece of the print directory pie that is going to go online in the near future.

Call Mark Annis at Matchbin (801.556.6947) or Linda Conway at NENPA (781-320-8050) to schedule an online demonstration today!!