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Convention
countdown
Downsizing
paper’s size should
come with upgrade of its design
By Donna
Roberson
Bulletin Correspondent
Think the unthinkable. Make
your newspaper's type flush left.
That's Ed Henninger's advice
to editors and publishers who are looking to reduce the size of their
newspaper's page. Readers likely won't notice. In fact, most editors
and publishers won't either.
Henninger, a newspaper design
consultant who has owned Henninger Consulting of Rock Hill, S.C., since
1989, said he suggested such a change to a publisher looking to reduce
the size of his newspaper page. The publisher's reaction? No way.
“What I hear
from my clients when I suggest this is: 'But (justified type) is the
way we've always done it’,” Henninger said.
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