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Convention
countdown
Voice of experience
to share
some of it at two sales sessions
By Donna
Roberson
Bulletin Correspondent
John Peterson calls himself
the voice of experience.
Peterson, principal of The
Peterson Group of Oakdale, Conn., began media and marketing consulting
in 1995. But more than that, Peterson said, he was president of Capital
Cities/ABC’s New England Newspaper Group, which published 75 newspapers
and shoppers in Connecticut, Rhode Island and Massachusetts, when he
faced economic conditions similar to what newspapers are seeing now.
“We saw over 20 percent
of our revenue evaporate,” Peterson said.
He approached the
problem with an open mind. As a company, “we hadn't learned to
tell our story very well,” he said. MORE
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